When an add-on replaces revenue you already had
The contribution an add-on must replace before it creates growth, shown with one worked example.
Read articleWriting
Product decisions, with the arithmetic left in
I write about pricing and experiments where one promising metric can hide a cost somewhere else.
An annual discount is a bet on retention
A short test can prove upfront cash. The retention break-even shows what it cannot prove yet.
Read articleSubscription Pricing Sprint
Working through a subscription decision?
One decision, five business days, $1,250 fixed price.