Product manager & builder
I use research and product data to decide what needs to change, then stay with the work until it is live — with a team or by building it myself.
I have 8+ years across marketplaces, mobile subscriptions, and streaming. Most recently, I built the first working version of Tinta Voice in five active build days and took it to a paid macOS release and first revenue in four months.
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Selected work
Three examples of product work I owned: a core marketplace rebuild, a mobile monetization program, and a zero-to-one launch.
cs.money · Gaming marketplace
I joined to improve onboarding. Funnel analysis showed bigger problems in Trade and payments, so I moved to the core team and rebuilt the main transaction flows. We launched the new site in 2020 and kept the old one available during the migration.
Read the case study3× top-up conversion2× completed trades+30% direct-purchase conversion
DOWN · Dating app
At DOWN, I owned 53 end-to-end A/B tests across monetization, onboarding, and product quality.
Read the experiment case43% win rate~40% Android revenue growthRetention and refund guardrails
Experience note · Gaming marketplace
I owned product strategy, the economic model, the initial feature set, and P&L. The team launched the first version in six months; the product was redesigned after I left.
0 → 16 months to launchInitial version
Previously: ivi.ru, Voximplant, Rambler
Products
One paid product is live. A second is in development.
Live · Independent product
Hold a key, speak, and release. Tinta puts the text right where your cursor is.
Building · Tinta Meetings
A macOS app that already records meetings and turns them into on-device transcripts, summaries, and action items.
Services
Two fixed-scope ways to work with me: launch the first version of a product or decide what to do with a stuck monetization problem.
I take your idea, define the first version, design and build it, then hand over the working product and source code.
See the MVP Build SprintI take one stuck pricing, paywall, offer, checkout, or activation question and decide what should happen next: test it, repair the measurement, or stop.
See the B2C Monetization SprintAbout
I ask direct questions and would rather say I don’t know than pretend to be certain. I care about understanding my own choices too.
I once wanted to become a film director, and I still watch and rate a lot of films. Outside work, I travel with my wife and raise Bonnie, my Staffordshire terrier.
“Hiring Mike was one of the best decisions for the company. He was a rock for the young team and fresh air for me.”
Work with me
Send a few lines about the idea, the product, or the decision you are stuck on. I’ll reply within two business days and tell you what I would do first.