I help B2C apps grow revenue and turn product ideas into working MVPs.
7+ years in dating, marketplaces, streaming, and e-commerce. I find leaks in onboarding, pricing, and funnels — then turn the plan into experiments, prototypes, and shipped product work.
Growth consulting is most useful when it reaches the product. I diagnose the leak, design the experiment, and can help ship the first version.
cs.money had millions of users but broken mechanics. I didn't reinvent the product — we rebuilt the purchase funnels, set up product analytics from zero, and cut time-to-market in half.
DOWN already had a growth culture. I worked hands-on at every stage of their pipeline — hypothesis, implementation, testing, analytics, launch, iteration, decision. 53 experiments, each one compounding on the last.
A business model doesn't exist until it survives contact with users. Built a complex marketplace from scratch in 6 months — strategy, economy model, feature set, and full P&L ownership.
Previously: ivi.ru, Voximplant, Rambler
Onboarding, funnels, analytics, monetization, and retention. You get a clear list of what is leaking and what to fix first.
Offers, checkout, subscriptions, one-time purchases, discounts, and upgrade paths — with testable changes instead of opinion wars.
First-session flows, sign-up, verification, profile completion, purchase intent, and the moments where users quietly disappear.
Hypotheses, metrics, event tracking, decision rules, and a practical testing queue your team can actually run.
Turn a rough product idea into a working prototype, launch page, pricing test, or demo that can be shown to users.
"Hiring Mike was one of the best decisions for the company. He was a rock for the young team and fresh air for me. His skills and knowledge allowed us to transform the company's primary and other parts into successful user-oriented products. He covers the area where others should have three people: managing the 20-person team, product and business development, product strategy, risk management and also raising & consulting the rest of the product teams."
A complete tear-down of your analytics, funnels, and monetization. I tell you exactly where you're losing money and what to test first.
1–2 weeksI set up the experiment infrastructure, design the first tests, and launch the pipeline. Your team stops firefighting and starts shipping with intent.
2–4 weeksWe run experiments at high velocity. Each winner compounds on the last. I stay embedded until the system runs without me.
4–8 weeksA local-first macOS voice-to-text app: press a hotkey, speak in any app, or drop an audio/video file for offline transcription. I built the product and launch funnel end-to-end — app UX, licensing, updates, pricing, checkout, legal, analytics, and the live site.
Visit tinta.one →I started in tech through Rambler, then spent 7+ years in B2C product work across dating, e-commerce, gaming, and streaming. At cs.money I helped rebuild a marketplace from broken funnels and zero analytics into a 7M MAU platform. At DOWN I worked through 53 experiments across onboarding and monetization. Now I also build my own products, including Tinta Voice, so my consulting stays close to what actually ships.
Tell me about your product, your metrics, or the idea you want to test. If I can help, we'll choose the right first step.