I help B2C products find and fix what's killing their revenue.
Most growth problems aren't about features — they're about funnels, pricing, and decisions made without data. I've spent 7 years fixing exactly that.
Shipping features isn't growth. Growth is a system — funnels, experiments, data. I build that system.
cs.money had millions of users but broken mechanics. I didn't reinvent the product — we rebuilt the purchase funnels, set up product analytics from zero, and cut time-to-market in half.
DOWN already had a growth culture. I worked hands-on at every stage of their pipeline — hypothesis, implementation, testing, analytics, launch, iteration, decision. 53 experiments, each one compounding on the last.
A business model doesn't exist until it survives contact with users. Built a complex marketplace from scratch in 6 months — strategy, economy model, feature set, and full P&L ownership.
Previously: ivi.ru, Voximplant, Rambler
"Hiring Mike was one of the best decisions for the company. He was a rock for the young team and fresh air for me. His skills and knowledge allowed us to transform the company's primary and other parts into successful user-oriented products. He covers the area where others should have three people: managing the 20-person team, product and business development, product strategy, risk management and also raising & consulting the rest of the product teams."
A complete tear-down of your analytics, funnels, and monetization. I tell you exactly where you're losing money and what to test first.
1–2 weeksI set up the experiment infrastructure, design the first tests, and launch the pipeline. Your team stops firefighting and starts shipping with intent.
2–4 weeksWe run experiments at high velocity. Each winner compounds on the last. I stay embedded until the system runs without me.
4–8 weeksA macOS dictation app with AI-powered text cleanup. Dictate in any language, get clean formatted text — no filler words, no false starts. Built for people who think faster than they type.
I got my start in tech at 17 by walking into Rambler's office and refusing to leave until they gave me a job. Since then I've spent 7+ years deep in B2C — dating, e-commerce, gaming, streaming. I've worked with platforms at 7M MAU and startups with zero analytics. I know what a broken funnel looks like, and I know how to fix it without burning your runway.
Tell me about your product, your metrics, and what's not working. If I can help, we'll schedule a call.