Product Audit

Most B2C products leak revenue in places founders don't even look. I find those leaks, measure them, and tell you exactly what to fix first.

What I check

Funnels

Registration, activation, purchase, retention — where users drop off and why.

Monetization

Pricing, paywalls, offers, upsells — is your pricing leaving money on the table?

Analytics

Do you actually track what matters? I check your instrumentation, dashboards, and data quality.

Onboarding

First-time user experience — from install to "aha moment." Most products lose users here.

Competitors

What are they doing better? Where are the gaps you can exploit?

Experiments

Your A/B testing setup, velocity, and decision-making. Are you learning fast enough?

What you get

01

Zoom call with full walkthrough

A live session where I walk you through every finding, answer your questions, and discuss priorities together.

02

Presentation with analysis

A detailed document covering competitor research, product problems with real examples, and hypotheses for improvement — ranked by expected impact.

03

Prioritized action plan

Not just "what's wrong" — a specific list of what to fix first, what to test, and what to ignore. Ordered by effort vs. impact.

Who this is for

Good fit

  • B2C product with real users
  • You have traffic but conversion isn't where it should be
  • You suspect you're leaving money on the table
  • Pre-seed to Series A — you need clarity, not a 6-month engagement
  • You want an outside perspective from someone who's done this before

Not the right fit

  • Pre-launch with no users yet
  • B2B / enterprise sales-led product
  • Looking for someone to build the product for you
  • Need a full-time hire, not a consultant

Track record

I've spent 7 years doing exactly this — diagnosing B2C products and building systems to grow them:

  • cs.money — gaming marketplace, 7M MAU. Went from zero analytics to x4 revenue and +30% conversion. Read the full case study →
  • DOWN App — dating app. 53 A/B experiments, 43% win rate. +40% Android revenue through pricing optimization.
  • ivi.ru — streaming platform. +18% subscriber activation, +5% registration conversion.

Let's find your bottleneck.

Tell me about your product, your metrics, and what's not working. If I can help, we'll schedule a call.