B2C Product Audit

For apps and websites with traffic, users, or early revenue. I find where onboarding, pricing, paywalls, analytics, and funnels are leaking — then turn that into a practical experiment roadmap.

What I check

Funnels

Registration, activation, purchase, retention — where users drop off and why.

Pricing & paywalls

Plans, offers, discounts, one-time purchases, subscriptions, checkout, and upgrade paths.

Analytics

Do you actually track what matters? I check your instrumentation, dashboards, and data quality.

Onboarding

First-time user experience — from install to "aha moment." Most products lose users here.

Positioning

Does the product explain its value clearly enough for the right user to try, trust, and pay?

Experiments

Your A/B testing setup, velocity, decision rules, and the next tests worth running.

What you get

01

Zoom call with full walkthrough

A live session where I walk you through every finding, answer your questions, and discuss priorities together.

02

Presentation with evidence

A detailed document covering product problems, funnel examples, competitor context, and hypotheses for improvement — ranked by expected impact.

03

Prioritized experiment roadmap

Not just "what's wrong" — a specific list of what to fix first, what to test, what to build only if needed, and what to ignore.

Who this is for

Good fit

  • B2C app, marketplace, e-commerce site, or consumer SaaS with real users
  • You have traffic, trials, installs, or early revenue, but conversion is not where it should be
  • You suspect pricing, onboarding, paywalls, or analytics are holding growth back
  • You need clear next steps, not a 6-month strategy engagement
  • You want an outside perspective from someone who has also built and launched products himself

Not the right fit

  • Pre-launch with no users and no prototype yet
  • B2B / enterprise sales-led product
  • Pure acquisition / paid marketing work
  • Need a full-time hire, not a consultant

Track record

I've spent 7+ years diagnosing B2C products, building growth systems, and now shipping my own products:

  • cs.money — gaming marketplace, 7M MAU. Went from zero analytics to x4 revenue and +30% conversion. Read the full case study →
  • DOWN App — dating app. 53 A/B experiments, 43% win rate. +40% Android revenue through pricing optimization.
  • Tinta Voice — local-first macOS voice-to-text app. Built the app, launch site, pricing, checkout, licensing, legal pages, and analytics.
  • ivi.ru — streaming platform. +18% subscriber activation, +5% registration conversion.

Let's find the leak.

Tell me about your product, your metrics, and what's not working. If I can help, we'll choose the right first step.